Theory for Us in the Hamptons

In the Summer of 2022, I studied abroad in Paris, France where I took a Fashion Communication course at Parsons Paris. During the 3-week intensive course we learned how fashion brands communicate with their consumer via in-person and digital channels. As a final project, we were tasked with choosing a clothing brand with a Parisian storefront and propose a marketing strategy based on where we saw whitespace for that brand.

I created a campaign for clothing brand, Theory. I have been an employee at Theory’s Atlanta location since 2021 and they also happen to have a storefront in Paris. Being an employee of the brand, I immediately saw an opportunity to expand their current size offerings and increase social media exposure. I created the campaign “Theory for Us in the Hamptons” as a way to celebrate and create community between creators and influential fashion icons of all shapes, sizes, and backgrounds.